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Big companies are investing billions in AI that will destroy their business models. It's rational (keep up or die) and irrational (hastening your own obsolescence) simultaneously. This is the corporate AI paradox.
Logic 1: If we don't, competitors will
Can't avoid disruption, so better to control it
Logic 2: Better to cannibalize yourself than let others
Would rather lose revenue to own AI than someone else's
Logic 3: Disruption inevitable anyway
Better to be disrupted from inside than outside
Microsoft: Investing in OpenAI (competes with own Office)
IBM: Built the system that disrupted mainframes, almost died
Nokia: Had smartphone technology, didn't pursue (died anyway)
Create separate AI division (different culture, separate P&L)
Goal: Let new division disrupt old
Problem: Org conflict, integration hard
Buy startups (bring in disruptive tech)
Goal: Absorb innovation faster
Problem: Often kills startup magic in integration
Partner with startups (access without ownership)
Goal: Benefit from disruption without org conflict
Problem: Startups might choose competitors
Company disrupts self successfully
Maintains dominance in new era
Rare (most fail)
Company disrupted by startups
Loses market share
Becomes legacy (like IBM)
Company bought by more aggressive competitor
Or acquires competitor to stay relevant
Big companies must invest in disruption that threatens them. It's the paradox of capitalism: self-preservation requires self-disruption. Most will fail this challenge. A few will navigate it. Watch who succeeds.
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