The AI Shopping Revolution: How Brands Won Black Friday 2025 (And What It Means for You)
Friday 2025 was the first true “AI-native” shopping season. From TikTok Shop to Amazon’s Rufus and brand-owned chat assistants, AI quietly drove record sales while rewriting how people discover, compare, and buy products. Here’s what changed, how brands won—and what shoppers, small business owners, and side-hustlers should do before 2026.